Complete ICT Learning Centre Cyber — Sales Playbook
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🛡️ Cyber Secure Plans — Sales Training

Cyber Security.
Know It. Sell It.

Three plans, three types of customer. Here's what's in each, who to pitch each to, the right questions to ask, how to upsell between tiers, and what to say when they push back on the cost.

Plan Breakdown Who to Pitch Qualify Questions Scripts Objections Upsell Path
1 — The Three Plans at a Glance
Entry Level
Basic
$129/month
Up to 2 users included
24-month agreement
Protected internet, safer devices, cleaner email. The foundation every business needs.
Business-grade Secure Gateway
Managed WiFi Access Point (1)
Professional installation
Ongoing gateway monitoring
Automatic security updates
Device protection — 2 devices
Patch management
Standard email filtering
DNS & web protection
Microsoft 365 Backup
Quarterly security review
Vulnerability assessment
Additional users
$25/user/month
Your pitch in one line
"It's the foundation — protected internet, safer devices, and cleaner email. Every business needs at least this."
Enterprise
Elite
$399/month
Up to 5 users included
36-month agreement
Premium enterprise gateway, advanced monitoring, workstation backup, and priority response. For businesses that can't afford downtime.
Premium Enterprise Gateway
Managed WiFi Access Point (1)
Professional installation
Advanced monitoring
Automatic security updates
5 Premium Devices (Advanced Monitoring)
Patch management
Advanced email protection
DNS & web protection
Microsoft 365 Backup
Workstation Backup
Advanced vulnerability assessment
Priority response routing
Additional users
$45/user/month
Your pitch in one line
"For businesses that handle sensitive data, have compliance obligations, or simply can't afford to go down. This is enterprise-grade protection."
2 — Who to Pitch Each Plan To
🔧
Basic — $129/month
UP TO 2 USERS · 24 MONTHS
Pitch this to
Very small businesses — 1 to 4 staff
Sole traders or micro businesses upgrading from nothing
Businesses not yet on Microsoft 365
Entry point when budget is the main objection
Hot signals
"We don't really have anything in place for security"
"We're a small team — just 2 or 3 of us"
"What's the most affordable option?"
Pro — $199/month
UP TO 5 USERS · 24 MONTHS
Pitch this to
Businesses using Microsoft 365 — this is non-negotiable
Teams of 3–10 staff with regular computer use
Any business that handles client data or documents
Growing businesses that want quarterly visibility on their security
Hot signals
"We use Microsoft 365 / Outlook / Teams"
"We've never actually backed anything up properly"
"We had a scare last year with a phishing email"
🏢
Elite — $399/month
UP TO 5 USERS · 36 MONTHS
Pitch this to
Healthcare, legal, finance, accounting — compliance-heavy
Businesses that store sensitive customer data
Any business that would be devastated by downtime
Businesses that have been hit by ransomware or data loss
Hot signals
"We handle patient / client / financial records"
"We got hit by ransomware / lost data before"
"We need to meet compliance requirements"
3 — Qualify the Right Plan
01
"Do you currently have anything in place for cybersecurity — firewall, antivirus, anything like that?"
Opens the conversation without being confrontational. Most small businesses have either nothing or consumer-grade tools that don't cut it for business use.
→ Nothing in place = Basic minimum
02
"Are you using Microsoft 365 — Outlook, Teams, SharePoint?"
Microsoft 365 backup is the key differentiator in Pro. Most businesses assume Microsoft automatically backs up their data. They don't. This question opens that door.
→ Yes to M365 = push Pro immediately
03
"What type of data does your business store — customer records, financials, health information?"
Compliance and sensitivity of data drives the Elite conversation. Healthcare, legal, and financial businesses have obligations that make Elite the only responsible choice.
→ Sensitive/regulated data = Elite
04
"If your systems went down for a day — or your emails were hacked — what would that cost you?"
Makes the risk tangible in their own terms. Most business owners have never done this calculation. Once they do, the monthly plan cost feels very small by comparison.
→ Reframes cost as insurance, not expense
05
"Have you or anyone in your team ever clicked a suspicious link or had a phishing email get through?"
Almost everyone says yes. This question makes the threat personal and immediate rather than abstract. Email protection becomes a no-brainer after this answer.
→ Yes = Advanced email protection (Pro+)
4 — Scripts by Scenario
💼
Opening — introducing cyber in a telco call
Most common
The situation: You've been talking about phones or internet and want to introduce cyber without it feeling like a hard pivot.
"While I've got you — one thing we're finding with a lot of businesses right now is that their internet and phone setup is solid but their security hasn't kept up. We've got a managed security plan that covers your gateway, your devices, and your email — all monitored by us for a flat monthly fee. It's not something most businesses think about until something goes wrong. Do you currently have anything protecting the business on that side?"
Let them answer. Whatever they say opens the qualifying conversation.
📧
Microsoft 365 backup — the Pro closer
Pro upsell
When you hear: "We use Microsoft 365 for email and Teams."
"Good to know — and this is something most businesses on Microsoft 365 don't realise: Microsoft doesn't actually back up your data. If someone accidentally deletes files, or you get hit by ransomware, your emails and documents can be gone. Our Pro plan includes a proper backup for all your 365 data — emails, SharePoint, Teams — so you're covered. It's included in the $199 a month."
The Microsoft backup revelation almost always lands. Most customers are genuinely unaware.
🏥
Compliance-heavy business — the Elite pitch
Elite pitch
When you hear: "We're a medical clinic / accounting firm / legal practice."
"With the type of data you're handling, the Basic or Pro plan isn't really enough — and frankly, if something went wrong and you couldn't demonstrate proper security controls, the exposure is significant. Our Elite plan gives you enterprise-grade protection, advanced monitoring, workstation backup, and priority response — all managed by us. For $399 a month, you're properly covered. What does your current security setup look like?"
Position it as professional obligation, not upsell. Compliance-driven customers respond to risk framing, not feature lists.
5 — Cyber-Specific Objections
We're too small to be a target
Actually small businesses are the most targeted — because hackers know they're less likely to have proper protection. 60% of small businesses that get hit close within 6 months. It's not about size, it's about whether you're an easy target.
Use the stat. It's real and it's sobering.
We already have antivirus
That's a good start — but consumer antivirus doesn't cover your gateway, your email, or your network traffic. It's like having a lock on the front door but leaving the windows open. Our plan covers the whole business, not just individual devices.
Validate what they have, then show the gaps.
It's too expensive
I understand — but let me ask: if your business email got hacked and you lost access for a week, what would that cost you? Most businesses we talk to put that figure in the thousands. The plan is a fraction of that, every month, to make sure it doesn't happen.
Always reframe cost against the cost of the alternative.
Our IT company handles that
That's great — do you know exactly what they cover? A lot of IT companies handle break-fix but not ongoing monitoring. We're happy to work alongside them — we handle the managed security layer so they don't have to. Worth confirming what's actually included in your current arrangement?
Don't position against the IT company — position as complementary.
We've never had a problem
That's good to hear — and the goal is to keep it that way. Most businesses don't know they've been compromised until weeks or months after it happened. Our monitoring would catch that in real time. The best time to set this up is before something goes wrong, not after.
Reframe "never had a problem" as "not yet detected one."
Can we just do month to month?
The plans are on 24-month agreements — that's how we keep the pricing where it is and make sure the monitoring is consistent. Security isn't something you turn on and off. We can look at what makes the most sense for your situation though — what's driving the preference for flexibility?
Find out if it's genuine hesitation or just habit — then address the real concern.
6 — The Upsell Path
Entry
$129/mo
Basic
  • Secure Gateway
  • 2 device protection
  • Standard email filter
  • DNS & web protection
⭐ Push Here First
$199/mo
Pro
  • 5 device protection
  • Advanced email protection
  • M365 Backup (5 users)
  • Quarterly security review
Enterprise
$399/mo
Elite
  • Premium enterprise gateway
  • Advanced monitoring
  • Workstation backup
  • Priority response
  • Advanced vulnerability assessment
⚠️

Default to Pro for any business on Microsoft 365 — that's the majority of Victorian SMBs. Only drop to Basic if budget is genuinely the blocker and they're not on M365. Push Elite for any compliance-driven or high-risk industry. When in doubt — ask Sam before quoting.