Three plans, three types of customer. Here's what's in each, who to pitch each to, the right questions to ask, how to upsell between tiers, and what to say when they push back on the cost.
Default to Pro for any business on Microsoft 365 — that's the majority of Victorian SMBs. Only drop to Basic if budget is genuinely the blocker and they're not on M365. Push Elite for any compliance-driven or high-risk industry. When in doubt — ask Sam before quoting.